Having a website is definitely a “must-have” business tool in today’s Internet obsessed world. The problem is that most business website owners don’t really have a clue as to how to optimize their website and, more importantly, make it profitable. In many cases they pay their web designer huge amounts of money as well as monthly fees to host the site and, rather than making a profit, they lose money every month.
Considering that a business website is the “face” of your company online, it’s vital that it be optimized to do a number of things, including engage visitors, explain exactly the products or services that you can create for them and give them simple and easy options for purchase and payment. With that in mind we put together a blog today to help business owners solve their website problems, or at least smooth some of them over. Enjoy.
Tip 1: Know exactly what the Purpose of your Website is. Most of business owners don’t really have a clue about what the real purpose of their website is or what it should be. A website can be used to sell a product or service, to be sure, but it can also be used to give information, showcase projects and events, as an online “brochure” or a combination of all of these things. For example, if you sell camping equipment your website could have articles about the best places to camp, tips on how to start a fire (among other topics) and of course your online store where visitors can purchase camping gear. The point here is that if all your website does is try to sell products and doesn’t offer anything else of value, visitors will quickly realize that you don’t really “care” about them and find a website, and business, that does.
Tip 2: Show and Tell your Visitor so that they Take an Action. The very worst thing that can happen when a visitor “lands” on your website is that they are confused or frustrated by the lack of information or instructions and decide to keep surfing. In order to make any type of sale you have to first engage a customer and, within a very small window of time, convince them to stay on your site and “look around” for a little while. The best way to do this is to give them something to do like sign up for a newsletter, look at pictures or other examples of your work and, of course, buy some products. If you have clear, concise and also fun and interesting directions, the average visitor will be more than willing to stick around for a little while and explore, something that increases your chances of making a sale exponentially.
Tip 3: Know who your Target Market is. The simple fact about every single product available is that not everyone will either want it or need it. In the case of “niche” items that fact becomes even more apparent. Knowing exactly the type of person that you want to attract to your website is absolutely vital, which means knowing what they want, what their values are, what their goals are and so forth. The list below will give you a better idea about who your target market actually is.
- What is the “pain” that they are suffering that your product or service can “cure”?
- Are they married, single or possibly even divorced?
- What is the education level that your “best” customer has achieved?
- What types of hobbies or interests does your target market share?
- What is the income level of your target market?
- Does your target market consist of mostly men or women? Both?
Knowing the answers to these questions will give you a much clearer picture of who your target market is and allow you to set up your website to meet their particular needs and demands. It will also allow you to create marketing and advertising that appeals to their specific demographic.
Tip 4: Make sure you are Capturing Visitors Names and Email Addresses. While many business owners believe that the most important reason to have a website is to sell their products or services the fact is that, especially if you have a product or service that can be sold more than once, capturing names and email addresses of everyone that visits your site is absolutely vital. Today of course it’s very important that you ask permission to send emails or text messages to your visitors (spam laws and all that) and so you need to make sure you have a system set up to do this. One of the best ways to capture this information (and thus be able to use it to market to these visitors in the future) is to offer something for free in exchange for their name and email. A free “white paper”, e-book or preview of your services is a great way to do just that. Offering a weekly or biweekly newsletter with tips and advice is also a great idea as well as a free E-course or discount on one of your products.
These are 4 of the most powerful Tips that we have encountered over the years for taking a dull, lifeless and unprofitable website and turn it into one of the best marketing tools that your business has and one of its most profitable as well. If you have any questions or would like to leave a comment about today’s blog please do and will make sure to get back to you with advice and answers ASAP.