Forget Brand Loyalty

by Justin Weinger on September 24, 2006

Today’s tip sort of piggybacks off of my previous “Buy Generic Groceries” post, and may be able to help you save a bunch of money on your food bill.

While doing my weekly food shopping this morning, I realized there’s no reason why anyone should ever buy anything at the grocery store that isn’t on sale.  It seemed that no matter what I wanted to buy, there was at least one brand that was on sale.

So, I decided to conduct an impromptu experiment.

Essentially what I did was go up and down the aisles of a local grocery store and pick out some name brand items that were on sale and compared their prices with other name brand items that weren’t on sale.  Here’s what I came up with:

Item
Regular Price
On Sale Price
Difference
Hot Dogs $ 4.19 $ 1.99 $ 2.20
Doughnuts $ 3.49 $ 3.00 $ 0.49
Batteries $ 6.99 $ 4.50 $ 2.49
Pasta Sauce $ 1.99 $ 1.50 $ 0.49
Raisin Bran $ 3.75 $ 2.50 $ 1.25
Toothpaste $ 3.49 $ 1.00 $ 2.49
Potato Chips $ 3.99 $ 2.00 $ 1.99
Soft Drinks $ 4.49 $ 3.33 $ 1.16
Bathroom Cleaner $ 3.99 $ 2.79 $ 1.20
Ice Cream $ 3.99 $ 2.50 $ 1.49
Frozen Dinners $ 3.19 $ 2.00 $ 1.19
Total:
$ 43.55
$ 27.11
$ 16.44

By simply not worrying about which name brand item was being purchased and just buying the item that was on sale, I would have saved over 37% on the above sample grocery list.

By saving only $25 per week by purchasing only the brands that are on sale, which would certainly be easy to do, you would be able to save $1,300 per year.

Seems to me that your purchasing loyalty should only be to which ever items are on sale!

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