How Stores Trick You Into Spending More

by Justin Weinger on May 14, 2007

While scouring over Digg, I came across a very interesting (and popular) article from MSN Money which talks about the different ways that stores trick you into spending more money. Upon first glance, these tricks seem pretty subtle, but the more you think about them the more obvious they become.

For example, have you ever noticed that as you’re walking through the grocery or department store that the most expensive items (usually name brand items) are placed at eye level, while the less expensive items (usually generic) are placed on either the top or bottom shelves?

Or how about the fact that all of those small, “impulse items” like candy, soda and magazines are always placed right around the register?

The MSN Money article goes on to list 13 additional ways in which stores trick you into giving up more money than you anticipated, as well as 10 ways that you can fight back – like not using a shopping cart, or simply never deviating from your shopping list.

Anyway, it’s a great read and I recommend that you take the time to check it out.

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{ 4 comments }

Doug May 16, 2007 at 6:18 am

How about buying your groceries online? Then you don’t have to worry about eye-level items or the candy on the way out (it’s usually the Twix that gets me).

rockytop97 June 1, 2007 at 8:21 pm

I agree with Doug buy your groceries on-line. Also if you have kids, leave them at home. Take a list. Shop on a full stomach. And shop when your exhausted and ready to leave.

betty June 14, 2007 at 11:05 pm

I have learned that stores usually put bargain items at the lower shelf and most expensive ones at the middle(eye level) or above eye leve shelves.

So automatically when I go to a store I look at the bottom shelves first before I look for my favorite brands If I can see an alternative brand that is cheaper ,I buy that.

I am not loyal to a particular brand since I realized when the brand becomes well known it becomes more expensive. I usually try new brands since they are marked cheaper.

Larry August 23, 2007 at 3:10 am

Couponalbum makes searching for online savings convenient and hassle free. Enjoy shop & share the experience.

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