How Stores Trick You Into Spending More

by Justin Weinger on May 14, 2007

While scouring over Digg, I came across a very interesting (and popular) article from MSN Money which talks about the different ways that stores trick you into spending more money. Upon first glance, these tricks seem pretty subtle, but the more you think about them the more obvious they become.

For example, have you ever noticed that as you’re walking through the grocery or department store that the most expensive items (usually name brand items) are placed at eye level, while the less expensive items (usually generic) are placed on either the top or bottom shelves?

Or how about the fact that all of those small, “impulse items” like candy, soda and magazines are always placed right around the register?

The MSN Money article goes on to list 13 additional ways in which stores trick you into giving up more money than you anticipated, as well as 10 ways that you can fight back – like not using a shopping cart, or simply never deviating from your shopping list.

Anyway, it’s a great read and I recommend that you take the time to check it out.



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